When pain hits — a tweaked knee, inflamed shoulder, angry Achilles, or post-training flare-up — most people reach for ice without a second thought. Ice packs. Frozen peas. Cold tubs. Cold feels  right. But not all cold works the same way . At GOAT Wellness in Chicago, we use Localized Cryotherapy , delivering –260°F targeted cold air  to injured tissue with surgical precision. And compared to traditional ice? The difference is dramatic — in effectiveness, speed, and recovery